Reviews

Wondering what people think of Google Analytics Short Cut? A few colleagues have been nice enough to offer their thoughts. Additional reviews can be found on O’Reilly’s website. If you’re interested in writing a review please feel free to contact me. I would be honored to post your feedback.

So when I write that you should drop everything and then keep dropping, i.e. drop ten bucks on this e-book as soon as it is available, it is not because I am starry eyed. I do see little imperfections, but still…. It is an incredible resource, and no GA analyst should be without it. I sure wouldn’t want to work without it anymore. That’s one of the reasons that I wanted to give away two copies to winners of the GA contest - I knew it was the perfect gift. The one you don’t have but absolutely need.

So salivate. It will be here soon.

Read the full review on the LunaMetrics Blog

– Robbin Steif, CEO LunaMetrics

I am not a web designer or programmer, I know little about coding but for me as Mangold Sengers Design’s Business Director, Short Cuts gave me the understanding and insights needed to see the nuts and bolts of how to connect Google Analytics with marketing initiatives - online and offline, to achieve measurable value and benefits for clients. Short Cuts shifts the perspective on Google Analytics from ends to means and in doing so provides a much deeper understanding of how websites can be specifically designed to capture selective and detailed data on website visitor/customer behavior to support business strategies, including sales and marketing targets, directly.

Read the complete review on the Mangold Sengers blog

–Michael Mangold, Business Director Mangold Sengers Design